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Author Archives: Emile Paradis
Networking Fundamentals
Building mutually beneficial relationships is required if you expect to consistently receive quality referrals. Having lunch and getting to know each other is an easy way to do that. Continue reading
Know Your Competition
I read a great article on marketing for small business owners the other day which got me to wondering. The author did a really good job providing practical advice on gaining attention and getting prospects to take action. However, in … Continue reading
Posted in Referral Networking
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Fast Forward Main Street Goes to Maine
As consumers, the shrinking world is certainly a good thing but as a community dependent on a mill producing pulp and paper, you might not feel so good about it. Continue reading
Posted in Fast Forward
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Who Dat…?
Just back from a week in New Orleans. The City has pretty well lost its collective mind but in a good way. This coming Tuesday is Mardi Gras. Last Tuesday was Lombardi Gras. Continue reading
Posted in Referral Networking
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Planning For Change
If there is one lesson we all should have learned over the past year or two, it is that the world is not what it used to be. The pace of change accelerates constantly. In our fathers times, businesses could … Continue reading
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Life Long Learners Make the Best Clients (for Some of Us, anyway)
With all this change and upheaval, it might be a good time to consider your business anew. Is your message (USP, Elevator Pitch, tag line) still relevant? Have customer/prospect needs changed? What are their current concerns and am I speaking to them? Am I providing the right products or services? Continue reading