Well, from a points perspective, last week was pretty good. This was mainly due to an event we did on Thursday. Of the 165 points for the week, 99 were related to the event. That’s a good Score Card but those points are only as good as the follow up.
Social events are an important part of my referral marketing strategy and one of the main ways I make new connections. It is how I make it easy for my referral partners and clients to refer me. Lots of planning goes into events but they can be very productive from a relationship building perspective. The Certified Networker Night on Thursday gave us as opportunity to recognize clients, provide a speaking opportunity to a former client and important relationship, renew old connections with current and former clients, and meet new business people who could either become prospects or good referrals or connections for members of my network. I was also able to use one of my clients as the caterer and thus promote her business while giving her business.
So the proof in the pudding will be in the coming weeks. How many opportunities did we create and how many of those will turn into business, not just for me but also for my clients who attended the event?
I’ve got house guests coming on Friday, my brother, Paul and his wife, Betsy. They are easy company and I’m really looking forward to the visit. But have to keep the focus this week and set things up for the next. They’ll be here for 10-11 days so I’ll need to be creative with my marketing and communications to not let things drop while remaining a good host. When you are the Chief Cook and Bottle Washer, these are the types of things that can put a big dent in the pipeline if you let them. We’ll see how I do.