Category Archives: Social Media

Who’s Promoting Who?

Share

Received this “endorsement” a while back on Merchant’s Circle:

Review Atlantis Educational Initiatives Gladly Endorses Referral Institute Atlanta

Rating:

 (5 stars)

Text:

“Atlantis Educational Initiatives would like to thank Referral Institute Atlanta for supporting our foundation by listing us as a referral and networking partner on Merchant Circle. We are trying very hard to improve education for our children, won’t you please visit our site at atlantiseducationalinitiatives.org to learn how we are doing this. We need your support so if you would like to endorse, contribute or volunteer, please let us know. Thanks again. The Team at Atlantis Educational Initiatives Atlantis Initiatives, Inc. All Correspondence Should Be Sent To: Professor Paul Tynegate Piehler – Director paul@atlantiseducationalinitiatives.org 174 Turnberry Circle New Smyrna Beach, FL, 32168 Phone: (386) 426-6898”

From:

Atlantis Educational Initiatives of New Smyrna Beach, FL on March 11, 2011

So I’ll ask again, “Who’s promoting who?” 

I don’t even know where to start with this.  While this is a very clever way to communicate with me and create visibility, the truth of the matter is that this is nothing about me and my business and everything about them.  That’s not an endorsement.  This is using me (and my credibility) as a platform for a solicitation for their organization. 

I am on Merchant Circle mainly out of curiosity and as a way to stay informed about various “real time marketing” tools so I can better advise my clients.  My observation about Merchant Circle is that most of their members could use a good dose of Referral Institute.  While the object of the network is, rightly, to promote your business, I have witnessed more obnoxious self-promotion on this site than on any other.  As soon as I accept a connection from someone, I immediately become a prospect.  Let the selling begin!

Maybe I’m out of touch with the culture of this on-line community.  Probably, because it seems to be a culture of hard-core, make ‘em an offer, cold calling, close ‘em, and do it quick.  This certainly isn’t about building relationships and a business community that offers value or mutual support.  I suppose I’d be doing the membership a favor if I connected with as many as possible and then spammed them with an offer to enroll in Certified Networker and 6 months of coaching.        

Endorsements and testimonials are a powerful way you can help a business and are valuable in attracting new customers.  It’s just better when they are about someone other than YOU! 

By the way, I thought about deleting the organization’s name and any identifying information but decided I’d leave it in.  They’d probably like the additional exposure. 

 

 

What, More On Social Media?

Share
These days it’s hard to go for long without hearing about social media. Weather Channel is Tweeting, athletes are tweeting and Facebooking, politicians are tweeting, alerts and updates popping up on the computer. It’s all fun and interesting but left unmanaged, can become a black hole that eats up large chunks of valuable time. So, from a business perspective, how much is enough and which media are the right ones? Of course, the answer to that is, “It depends.”
We network to meet other sales professionals and expand and deepen our referral relationships. However, another valuable aspect of your network is that of providing support and information. Most of us are fortunate to meet regularly with a number of experts, some of them in the area of social media and internet marketing and support. So if you have questions about what you should be doing in the world of real time marketing (to quote a favorite source, David Meerman Scott) you may find some answers right there in the room with you. How about Jeff Sheehan, Donna Lang, Danny or Sarah from Yepser, or Stan Schnitzer, PR consultant? Or Carol Shepherd, Eric Flamm, Erik Seifert, or Doug Wheeler to help sort out the technology to plug you into the cyber world? Or Betsy Rhame-Minor or Michelle Hutchinson, or Stan Schnitzer to help you craft that that social media message? If you are interested in learning about how social media might fit into your marketing, you might want to spend a few minutes with Dan Greenfield and ask him about the Social Media Makeover on 8 November. Looks like a good place to start. http://bit.ly/rsFNWZ
Make good use of the great resources you are already connected to. If you look around you, you will find an abundance of talent that can help you with building your business. Social media is only one of the areas represented by some real pros you already know. Have a conversation with the; broaden and deepen your referral relationships. Lend your expertise to them, and in the process, expand your information network, as well.