Well, from a points perspective, last week was pretty good. This was mainly due to an event we did on Thursday. Of the 165 points for the week, 99 were related to the event. That’s a good Score Card but those points are only as good as the follow up.
Social events are an important part of my referral marketing strategy and one of the main ways I make new connections. It is how I make it easy for my referral partners and clients to refer me. Lots of planning goes into events but they can be very productive from a relationship building perspective. The Certified Networker Night on Thursday gave us as opportunity to recognize clients, provide a speaking opportunity to a former client and important relationship, renew old connections with current and former clients, and meet new business people who could either become prospects or good referrals or connections for members of my network. I was also able to use one of my clients as the caterer and thus promote her business while giving her business.
So the proof in the pudding will be in the coming weeks. How many opportunities did we create and how many of those will turn into business, not just for me but also for my clients who attended the event?
I’ve got house guests coming on Friday, my brother, Paul and his wife, Betsy. They are easy company and I’m really looking forward to the visit. But have to keep the focus this week and set things up for the next. They’ll be here for 10-11 days so I’ll need to be creative with my marketing and communications to not let things drop while remaining a good host. When you are the Chief Cook and Bottle Washer, these are the types of things that can put a big dent in the pipeline if you let them. We’ll see how I do.
Last week being a short week would offer a great excuse for not attaining 100 points. But we’re in a no whining zone so we’ll take what we get.
I was able to make two referrals, one that I think will lead to follow on business beyond the initial need. I also had a number of 1-to-1 meetings with referral partners and potential referral partners that are leading to appointments. My strategy meetings were particularly good last week and this week I’m following up on a number of ideas that came up in them.
As usual, I tried to reach out to my C’s and P’s to stay in touch. Phone calls and emails, as well as a few taunts on Fit Bit. One thing I haven’t figured out for point value is Linked In connections, thank-you’s and responses, and endorsements. I’m trying to be more aware of this activity and what the results of it are. LI can me an important element in your marketing strategy so it’s worth keeping an eye on effort and result.
So that was the week that was…and this is the week that is. So I’d best get at it. Got to top last week’s total and add some results to that Score Card. Give me a little something to celebrate this weekend.
One of the challenges of sales and marketing is being consistent. I know it is the biggest bugaboo for me. Like many, I see the value in having systems in place but in the day-to-day scheme of things it is hard to stay between the white lines. Thus my fascination with the Networking Score Card. It is an easy way to establish some of the habits that make for successful referral development. (If right now you’re wondering, “Score Card?” shoot me a note.)
So in the spirit of “…an apple a day” I am setting out to obtain and document 100 points per week on my Networking Score Card. I will post my point totals here each week and invite you to play along. Check out how I am doing. Let us know how you are doing. Share successes and failures and ask questions, either as part of the discussion or to me directly. Would be glad to do a phone call or meet in person. And as always, remember, it’s OK to buy me a beer.
Watch for Week #1` post. This is going to be great! Who’s in?